How do you get your employees to stay healthy and active? NS (the Dutch railway company) launched an internal campaign with a playful twist. Several walking routes were set-up around trainstations througout the country by former employee and hiking enthusiast 'Wandel Bart'. Together with main trainconductor Onur they take their apple mascot on a walk.
Design, composit, edit, animation: Meike Zoer
Art Direction: Studio Analoog
Concept and video: NS