This Motion Graphic was developed for the 'Kenniscentrum Cultuureducatie Rotterdam' KCR, a Dutch institution on a mission: to get as many children as possible in touch with cultural education. This animation provides them with a new way to help explain their customers (schools) how KCR will guide them and help to establish cultural education into their curriculum.
The design was to represent the image of KCR and appeal to the schools as well; which resulted in bright colours, clear illustrations and playful animation. The script provided by KCR contained quite a few food and dining analogies, which can be seen throughout the animation.
Concept, Storyboard, Design, Animation: Meike Zoer
Art Direction: Studio Analoog